travel trends

Belarusian health resorts record a major boom, generating 1.5 billion rubles in revenue and $175 million in exports as international travelers seek sanatorium healing.

Samsun launches its 2026–2030 Tourism Plan, targeting 2.5 million annual visitors and $450 million in revenue for Türkiye's Black Sea coast.

Bhutan records 209,376 visitor arrivals in 2025, driven by Thimphu festivals, sustainable SDF revenues, and the Gelephu Mindfulness City project.

South Korea records a wellness tourism surge as international travelers seek K-Beauty skincare consultations, medical checkups, and regional healing programs.

Discover the historic Pavi Stone Road, a century-old French colonial trail connecting Lai Chau and Sa Pa through northern Vietnam's highlands.

Denmark leads the European travel sector in early 2026, recording an 8.7% surge in international visitor arrivals.

Etihad Rail and Haramain High-Speed Railway drive a massive passenger rail expansion across the UAE and Saudi Arabia.

Bhutan records a sustainable wellness tourism expansion in Paro, showcasing high-value, low-impact luxury retreats and cultural preservation.

South Korea's medical tourism market expands in the first half of 2026, with international visitor spending reaching 10.04 trillion won.

Positano secures the top spot as Europe's happiest tourist destination with a perfect score of 100% in a study of over 1 million reviews.

Destination BC, Destination Canada, and Expedia launch a major campaign targeting California travelers for the 2026 autumn season.

Indian travellers drive a tourism boom in the UK in 2026, expanding itineraries beyond London to Edinburgh, Manchester, and Birmingham.