travel trends

Katherine Droga, chair of the Global Wellness Institute, reveals why ancient cultural practices—not fleeting trends—drive authentic wellness travel experiences in the booming $9 trillion market by 2028.

The travel industry's monolithic approach to women travelers segment masks a substantial revenue opportunity. Strategic segmentation failures cost operators millions annually as female travelers' diverse needs remain systematically underserved.

An innovative, budget-friendly bathroom camping gear product is revolutionizing personal hygiene for outdoor adventurers in 2026. Women campers and eco-conscious travelers are embracing this sustainable solution that eliminates traditional wilderness sanitation challenges.

Travel marketing spend in Australia jumped 12% to AUD$684.1 million in 2026 as airlines ramped up competition for leisure travellers. Airlines led growth at 36% year-on-year.

Last-minute bookings have surged 25% across APAC in early 2026, with Expedia data showing travelers increasingly commit to trips within 7-13 days of departure. This marks a fundamental shift in travel planning behavior.

Central and South America's travel sector will expand 4.1% in 2026, significantly outpacing the global average of 3.2%, driven by robust domestic demand and relative geopolitical stability.

Jamie Dimon warns that banking's competitive moats are eroding faster than ever. Travel platforms like Booking and Expedia face identical pressures from AI and direct distribution in 2026.

Central and South America's travel sector will expand 4.1% in 2026, exceeding the global average of 3.2%. Strong domestic demand and geopolitical resilience drive regional tourism recovery.

Expedia's partnership with IShowSpeed marks a turning point in 2026 travel marketing. Major brands are shifting creator collaborations from experimental tactics to essential business strategy targeting Gen Z travelers.

Expedia's collaboration with YouTube creator IShowSpeed signals a fundamental shift in travel marketing strategy. Major brands are doubling down on influencer partnerships in 2026 to capture Gen Z travelers and drive authentic engagement.

India's hospitality sector expects 5.1% employment growth in 2026 driven by MICE and religious tourism expansion. 63% of employers plan workforce expansion across metros and emerging regions, with sales and finance roles in high demand.

Australian travellers are abandoning European summer plans for Asia Pacific alternatives in 2026. New data reveals Vietnam's Hanoi, Danang, and Hoi An lead search growth, driven by Middle East instability and superior value.