travel trends

China's digital travel growth accelerates in 2026, driven by artificial intelligence, mobile payments, and smart airport infrastructure.

Sweden's new tourism campaign, The Swedish Prescription, highlights saunas, forests, and outdoor lifestyle as pathways to well-being.

Radisson Blu Bengaluru Outer Ring Road has appointed Anil Kumar A as Associate Director of Engineering to lead sustainability and infrastructure reliability.

W Punta de Mita has named Anna Hill as General Manager, leveraging her 15 years of global luxury experience with EDITION and Ritz-Carlton to elevate the resort's operational standards.

Whitbread PLC accelerates its hospitality growth by appointing Stuart Hookins to oversee a massive £1.5 billion freehold property recycling strategy for Premier Inn by FY31.

Secondary U.S. cities like Tempe, Fort Lauderdale, and Reno experience a corporate travel boom driven by technology hubs, airport expansions, and convention growth.

Solo travel trends emerge as a major force in global tourism in 2026, with destinations adapting to independent travelers seeking safety and growth.

Europe enters a new passion-based travel era, with 'sight-doing' trends transforming destinations in Spain, Italy, Portugal, and France into active classrooms.

Viking festivals in California, Minnesota, and Missouri drive a surge in US heritage tourism from September to November 2026 with immersive historical events.

The Altitude Shift trend drives summer travelers to high-elevation areas in Canada, the US, Chile, and Peru, boosting year-round mountain wellness economies.

Discover how screen tourism and lore chasing in Scotland, Italy, New Zealand, Iceland, and Japan are transforming cinematic locations into tourism assets.

Uzbekistan adapts traditional dishes into vegan and Ayurvedic options to grow wellness tourism, targeting health-conscious Indian and global visitors.