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TOURISM NEWS

Explore the world with latest tourism news and updates on international travel, destination intelligence, tourism industry revenue, and global traveler trends.

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Aug 21, 2026•Raushan Kumar

Sri Lanka Targets US$4.2 Billion Tourism Revenue in 2026 With Six-Country Campaign Spanning Australia, China, Germany, UK, Russia, and India

Sri Lanka has launched a six-country digital tourism campaign targeting Australia, China, Germany, the UK, Russia, and India to reach its US$4.2 billion tourism revenue target for 2026, after recording 1.3 million arrivals and US$1.5 billion in earnings through July, while a 20% March-April decline caused by the Gulf crisis reduced the annual arrivals forecast from 3 million to 2.7 million — ahead of a global campaign launch in April 2027.

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