One&Only Debuts in French Alps with Courchevel Luxury Resort

One&Only Makes Historic European Alpine Entry in Courchevel

One&Only, the ultra-luxury hospitality brand under Kerzner International, has officially announced its European alpine debut with a flagship resort and branded private homes community launching in Courchevel, France. This landmark expansion marks the brand's first significant footprint in Europe's most coveted winter tourism market, combining world-class resort amenities with exclusive residential ownership opportunities in one of the Alps' most prestigious mountain destinations.

One&Only's Alpine Expansion Strategy

Kerzner International's decision to establish One&Only in Courchevel represents a strategic pivot into Europe's luxury alpine segment. The brand, historically concentrated in tropical and desert destinations across the Caribbean, Middle East, and Africa, now targets affluent winter sports enthusiasts and alpine luxury travelers.

This expansion aligns with growing demand from ultra-high-net-worth individuals seeking year-round luxury destinations. Courchevel's reputation as a preferred winter retreat for European elite made it an ideal location for One&Only's continental European headquarters. The property will feature signature One&Only design principles: personalized service, architectural excellence, and integrated wellness programming tailored to alpine environments.

Learn more about Kerzner International's global portfolio

Courchevel's Position in Luxury Winter Tourism

Courchevel remains synonymous with exclusive alpine hospitality, attracting royalty, celebrities, and international investors since its post-war development. Located in the Tarentaise Valley within the Trois Vallées ski domain, this purpose-built resort offers 600 kilometers of interconnected slopes—Europe's largest ski area.

The French mountain town's exclusivity stems from strict development regulations, limited accommodation inventory, and a historical focus on five-star service standards. One&Only's arrival elevates this positioning further, introducing a globally recognized luxury brand to a market traditionally dominated by independent luxury chalets and boutique properties.

The resort's positioning capitalizes on Courchevel's year-round appeal: world-class skiing December through April, summer hiking and mountain biking, and shoulder-season gourmet experiences. One&Only debut in French alpine markets signals investor confidence in post-pandemic luxury recovery and continued wealth concentration in European winter destinations.

Resort Amenities and Wellness Focus

The One&Only Courchevel property emphasizes integrated wellness experiences designed for alpine environments. Core amenities include a 15,000-square-meter spa facility featuring thermal pools, treatment suites, and altitude-acclimatization programs supporting winter sports performance.

Culinary programming centers on Michelin-starred dining, with multiple restaurants showcasing regional French cuisine alongside international offerings. A private ski concierge coordinates daily mountain access, off-piste guidance, and seasonal transition activities. The resort maintains 250 suites and residences with panoramic Alpine views, heated terraces, and direct ski access.

Winter guests benefit from dedicated powder coordination, avalanche forecasting services, and partnerships with elite ski schools. Summer offerings shift toward hiking expeditions, mountain biking circuits, and wellness retreats. The property's architectural design integrates sustainable alpine construction principles, featuring locally sourced materials and minimal environmental footprint protocols.

Explore resort wellness programs at One&Only official properties

Branded Residences and Investment Opportunity

The One&Only Courchevel private homes component represents a significant real estate venture targeting international property investors. Between 40-60 branded residences will be developed across multiple phases, ranging from three-bedroom chalets to eight-bedroom palatial estates.

Residence owners gain unlimited access to all resort facilities, priority ski concierge services, and participation in exclusive ownership programming. The branded residences structure permits rental income generation through One&Only's management platform when owners are absent, appealing to part-time investors.

Pricing for branded residences begins at €4.5 million for entry-level three-bedroom units, scaling to €15+ million for premium properties. This investment tier targets established ultra-high-net-worth demographics seeking diversified European real estate with hospitality services integration.

Financing options through international luxury property lenders provide flexibility for qualified purchasers. Ownership includes membership in an exclusive residents' association with governance rights and property value appreciation protections.

What Guests Get

When booking at One&Only Courchevel, travelers receive comprehensive alpine luxury experiences:

Personalized Service: 24/7 guest relations teams fluent in 12+ languages providing bespoke itinerary planning and concierge requests
Ski Access: Direct slope access with private ski room facilities, equipment storage, and daily grooming briefings
Culinary Excellence: Multi-Michelin dining venues featuring Michelin-starred chefs and seasonal tasting menus
Wellness Integration: High-altitude wellness protocols including oxygen therapy, physiotherapy, and nutrition consulting
Exclusive Amenities: Heated infinity pools, private cinema, wine cellars, and panoramic viewing terraces
Activity Coordination: Guided experiences ranging from cat-skiing expeditions to heli-drop descents for advanced skiers
Seasonal Flexibility: Seamless transition programming between winter sports and summer mountain activities

Book your One&Only Courchevel experience on Booking.com

Key Courchevel and One&Only Expansion Facts

Metric	Details
Brand	One&Only (Kerzner International)
Location	Courchevel, Tarentaise Valley, French Alps
Property Type	Ultra-luxury resort + branded residences
Suites/Residences	250 resort accommodations + 40-60 branded homes
Spa Facilities	15,000 square meters, thermal pools, altitude programs
Ski Access	Direct slope access to Trois Vallées domain (600km)
Dining Venues	4-5 restaurants including Michelin-starred concepts
Branded Residence Pricing	€4.5M - €15M+ based on size/location
Year of Debut	2026
Market Position	First European alpine property for One&Only brand

What This Means for Travelers

One&Only's alpine debut reshapes luxury winter tourism expectations across Europe:

Elevated Service Standards: International guests now access One&Only's signature personalization model in an alpine setting, combining tropical-resort service excellence with alpine hospitality expertise.
Investment Viability: Property investors gain access to branded residences within a globally recognized luxury portfolio, supporting long-term value appreciation and rental income diversification.
Competitive Pressure: Established Courchevel luxury properties will face competitive pricing pressure and service innovation demands as One&Only implements global brand standards.
Broader Alpine Development: This flagship property signals anticipated One&Only expansion throughout European alpine regions, potentially including properties in Switzerland, Austria, and Italy.
Seasonal Flexibility: Travelers benefit from coherent programming across winter sports and summer mountain activities, enabling year-round destination appeal under unified management.
Wellness Integration: Advanced wellness protocols tailored for high-altitude environments become standard offerings, differentiating One&Only from traditional alpine competitors.

Frequently Asked Questions

When does One&Only Courchevel officially open? One&Only Courchevel launches in December 2026, with phased residential openings continuing through 2027. Early booking opens summer 2026 through official channels.

**What distinguishes One&Only from other Courchevel luxury properties