Ghana Tourism Launches Experience Ghana Campaign to Boost Regional Travel

Generating GH¢8.8 billion in overnight domestic tourism spending alongside 15.39 million visits, the Ghana Tourism Authority (GTA) has launched the 'Experience Ghana' digital campaign.

The Core Transit Update

Regional transport corridors and domestic travel routes across Ghana's 16 administrative regions are integrating under a unified national tourism strategy. The GTA officially launched the 'Experience Ghana' digital campaign on May 4, 2026, to encourage residents to explore local destinations.

The campaign focuses on balancing traditional coastal heritage—such as Cape Coast Castle and Elmina Castle—with inland adventure sites. This includes paragliding activities at Odweanoma Mountain in Kwahu and feasibility studies for a new paragliding launch site at Adaklu in the Volta Region, creating a diversified travel corridor originating from Kotoka International Airport (ACC) in Accra.

Domestic Tourism Volumes & Regional Hubs

Planning a regional journey in West Africa requires tracking domestic travel statistics and identifying key heritage or adventure areas. The following tables outline Ghana's domestic tourism volumes and analyze the featured destination hubs.

Ghana Tourism Statistic Indicator	Stated Metric Value / Total	Strategic Tourism Economic Role
2023 Domestic Visits	Approx. 15.39 million visits	Foundation of domestic tourism spending
2023 Domestic Expenditure	Around GH¢6.5 billion	Direct financial injection to local services
2024–25 Same-Day Visits	Approximately 6.6 million	Short-duration transit and market activity
2024–25 Overnight Spending	Around GH¢8.8 billion	Supports guesthouses, hotels, and transport

Ghana domestic tourism arrivals and economic expenditure metrics.

Featured Travel Region	Principal Tourism Attraction	Stated Travel Category & Safety Status
Central Coastline	Cape Coast & Elmina Castles	Heritage tourism; Cape Coast open 9:00 am – 4:30 pm
Kwahu Highlands	Odweanoma Mountain	Adventure travel; annual Easter Paragliding Festival
Volta Region	Adaklu Mountain paragliding site	Feasibility study phase; closed May 2026 (mudslide)
Accra Metro	Kotoka International Airport (ACC)	Principal international aviation and business gateway

Key regional profiles and attractions in Ghana's 16 administrative zones.

Traveler Logistics Guide

From a ground-level perspective, the best way to navigate this is to arrange private road transport or hire a registered driver from Accra to travel to Cape Coast (approx. 150 kilometers away), as public minibus (trotro) routes can have irregular schedules and lack space for heavy traveler luggage. Checking highway conditions is recommended.

To plan your regional holiday:

Allow Safe Transit Windows: The drive from Accra to the Volta Region takes approximately three hours. Maintain flexible schedules to absorb police checkpost stops.
Observe Heritage Opening Times: Cape Coast Castle is open daily from 9:00 AM to 4:30 PM. Arrive before 3:00 PM to ensure you can complete the guided museum tour.
Verify Adventure Access: While paragliding feasibility studies are underway at Adaklu, note that Adaklu Mountain was declared a security zone in May 2026 following a mudslide. Access to the peak is currently restricted.
Track the Easter Calendar: The annual Kwahu Easter Paragliding Festival at Odweanoma Mountain took place from April 3 to 6, 2026. Book regional accommodations in Kwahu months in advance.

Infrastructure Impact Assessment

The development of the 'Experience Ghana' campaign and the creation of inland paragliding sites protect regional transport workers from seasonal international travel slumps.

By directing traveler spending (in Ghanaian Cedis) to local guesthouses, road transport operators, and historic site museum guides in Cape Coast and Ho, the program supports service employment, funds structural maintenance at Elmina Castle, and balances the economic footprint away from the capital city of Accra.