flynas and Saudi Tourism Authority Launch Saudi Experiences Platform with 150+ Activities to Drive 2026 Tourism

[Riyadh, July 8, 2026] — In a strategic move to accelerate the growth of the Kingdom's travel sector, flynas and the Saudi Tourism Authority (STA) have launched the Saudi Experiences Platform. This new digital marketplace provides travelers direct access to more than 150 curated cultural, lifestyle, and adventure activities across 15 different destinations within Saudi Arabia.

The initiative aims to bridge the gap between international visitors and local service providers, creating a centralized hub for booking authentic experiences while providing a critical economic boost to Saudi entrepreneurs. By integrating aviation connectivity with ground-level tourism, the partnership seeks to streamline the visitor journey from the initial flight booking to the final activity reservation.

Digital Marketplace for Personalized Saudi Travel

The Saudi Experiences platform functions as a comprehensive digital ecosystem where tourists can design custom itineraries tailored to their specific interests. According to industry reports, the system is designed to remove friction from the travel process, allowing users to search for activities, select specific tours, and finalize bookings through a single integrated interface.

This digital shift is intended to move the Kingdom's tourism infrastructure toward a more seamless "inspiration-to-reservation" model. By consolidating a vast array of tourism products into one location, the platform reduces the need for visitors to navigate multiple fragmented booking sites.

For the traveler, this means an efficient path to discovering the Kingdom's natural landscapes and cultural heritage. For the local provider, the platform serves as a global storefront, giving small-scale entrepreneurs and specialized tour operators visibility that was previously reserved for larger travel agencies.

Diversified Offerings Across 15 Key Saudi Destinations

At the time of its debut, the platform features a robust catalog of over 150 bookable activities. These offerings are spread across more than 15 distinct destinations, ensuring that tourism revenue is distributed across various regions of the Kingdom rather than being concentrated solely in major cities.

The available experiences are categorized to appeal to a wide demographic of travelers:

• Adventure Activities: High-energy excursions and outdoor sports.
• Cultural Workshops: Immersive sessions focused on traditional Saudi arts and crafts.
• Heritage Discoveries: Guided tours of historical sites and archaeological landmarks.
• Regional Experiences: Niche tours that highlight the unique characteristics of specific provinces.

To ensure global accessibility, the platform is available in 10 different languages and supports a variety of international payment methods. This multilingual approach is a key component of the strategy to attract a diverse array of international tourists and simplify the entry process for non-Arabic speakers.

Strategic Empowerment of Local Tourism Entrepreneurs

The launch of the Saudi Experiences platform is not merely a consumer convenience but a strategic economic tool. The project is built upon four primary pillars: the empowerment of local providers, the promotion of regional uniqueness, the implementation of flexible booking technology, and the creation of integrated travel products.

By lowering the barrier to entry for small businesses, the platform allows local guides and experience operators to monetize their expertise directly. This democratization of the tourism market supports the broader economic goals of the region by fostering a sustainable ecosystem of small and medium enterprises (SMEs).

Industry observers indicate that the platform is designed for scalability. Future updates are expected to include expanded service offerings, such as integrated ticketing for major concerts and high-profile national events, further cementing the platform's role as the primary gateway for Saudi travel management.

flynas Network Expansion and Vision 2030 Integration

The partnership underscores the pivotal role of flynas in achieving the targets set by Saudi Arabia’s Vision 2030. As the first airline to be listed on the Saudi Exchange (Tadawul), flynas has transitioned from a standard low-cost carrier to a strategic partner in national development.

Since its inception in 2007, the airline has transported over 110 million passengers, steadily growing its footprint to support the Kingdom's ambition to become a global tourism hub. The current operational scale of flynas provides the necessary "air bridge" to feed passengers into the new experiences platform.

The airline's current and future operational data reflects this growth:

Operational Metric	Current Status	Future Target
Total Routes	156	165
Destinations Served	80+	165
Country Reach	38 Countries	Expanding
Weekly Flight Volume	2,000+	Increasing

By expanding its network to 165 destinations, flynas is directly increasing the volume of potential users for the Saudi Experiences platform, creating a synergistic relationship where increased flight capacity leads to higher demand for local tourism activities.

The Intersection of Aviation and Digital Tourism Transformation

The collaboration between a leading aviation entity and a national tourism authority represents a shift toward "ecosystem thinking" in travel. Rather than treating the flight and the destination as separate products, the Saudi Experiences platform integrates them into a single value chain.

This integration is a critical driver for the Kingdom's transformation. By utilizing real-time booking capabilities and instant confirmations, Saudi Arabia is positioning itself as a tech-forward destination. The ability to book a flight via flynas and immediately secure a guided tour through the STA-backed platform creates a cohesive user experience that competes with established global tourism markets.

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The synergy between digital infrastructure and aviation capacity is transforming Saudi Arabia from a transit point into a primary global destination.

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