travel trends

American travelers swap crowded summer hotspots for the quiet advantages of shoulder-season travel in Savannah, San Diego, and major national parks.

Sweden's new tourism campaign, The Swedish Prescription, highlights saunas, forests, and outdoor lifestyle as pathways to well-being.

South Korea records a wellness tourism surge as international travelers seek K-Beauty skincare consultations, medical checkups, and regional healing programs.

Secondary U.S. cities like Tempe, Fort Lauderdale, and Reno experience a corporate travel boom driven by technology hubs, airport expansions, and convention growth.

Destination BC, Destination Canada, and Expedia launch a major campaign targeting California travelers for the 2026 autumn season.

Belarusian health resorts record a major boom, generating 1.5 billion rubles in revenue and $175 million in exports as international travelers seek sanatorium healing.

Samsun launches its 2026–2030 Tourism Plan, targeting 2.5 million annual visitors and $450 million in revenue for Türkiye's Black Sea coast.

Bhutan records 209,376 visitor arrivals in 2025, driven by Thimphu festivals, sustainable SDF revenues, and the Gelephu Mindfulness City project.

Discover the historic Pavi Stone Road, a century-old French colonial trail connecting Lai Chau and Sa Pa through northern Vietnam's highlands.

Denmark leads the European travel sector in early 2026, recording an 8.7% surge in international visitor arrivals.

Etihad Rail and Haramain High-Speed Railway drive a massive passenger rail expansion across the UAE and Saudi Arabia.

Bhutan records a sustainable wellness tourism expansion in Paro, showcasing high-value, low-impact luxury retreats and cultural preservation.