travel trends

The OECD's Tourism Trends and Policies 2026 report reveals a 3.4% rise in arrivals to 847 million, led by France and Spain.

Tokushima’s Awa Odori Festival 2026 takes place August 12-15, welcoming over 1 million visitors for 400-year-old traditional folk dances.

Hilton has partnered with Grey Spaces (Chef Mashama Bailey and Johno Morisano) to develop the culinary program for Signia Hilton Savannah's 2028 debut.

South Korea posted a $596.6 million travel surplus, the first in nearly 18 years, driven by the global expansion of the K-Wave.

Intrepid Travel’s 'All In' campaign expands youth travel options, offering 81 trips across 59 countries for travelers aged 18 to 35.

The Ghana Tourism Authority launched the 'Experience Ghana' campaign, driving domestic tourism and new adventure travel sites.

Turkey and Iran are implementing new border security measures while planning a joint free trade zone via the Bazargan-Gürbulak crossing.

The KTO has launched a 20-site historical heritage trail across Seoul and Cheonan, commemorating Korea's path to independence.

The 'Bbanggji Sunrye' (bread pilgrimage) trend is booming in South Korea, with Goyang seeing a 22% search increase.

Egypt and India are expanding their industrial partnership, with Indian companies investing $1.5 billion in Port Said.

Japanese sake (O-sake) brewery tourism is expanding in 2026, offering winter brewing tours, spring festivals, and regional tastings.

Sunrise Airways has launched twice-weekly flights between Antigua and Barbados, enhancing multi-island Caribbean connectivity for US travelers.