ANA Launches Discounted Flights to Mombetsu for Travelers from Singapore, Thailand, Hong Kong, and the Philippines to Promote Northern Hokkaido Tourism

ANA launches discounted flights to Mombetsu to encourage international travelers from Singapore, Thailand, Hong Kong, and the Philippines to explore northern Hokkaido. The new campaign, developed in partnership with Mombetsu City, offers special transit fares and flexible Tokyo stopover options to support regional tourism growth.

[Tokyo, July 15] — All Nippon Airways (ANA), Japan's largest commercial airline, is launching a targeted international travel promotion to expand tourism in the northern region of Hokkaido. In coordination with the municipality of Mombetsu, the carrier is offering discounted airfares to travelers booking flights from Singapore, Thailand, Hong Kong SAR, and the Philippines. The initiative aims to draw international visitors beyond the traditional urban hubs of Tokyo, Kyoto, and Osaka by providing direct, cost-effective connections to the Sea of Okhotsk region.

According to reports from airline representatives, the special booking window opened on July 14, 2026, and is scheduled to close on July 27, 2026. This promotion allows travelers to secure flights connecting their home markets with Tokyo and Mombetsu at reduced rates. The campaign highlights Japan's national strategy to decentralize inbound tourism flows and distribute economic benefits to regional communities.

All Nippon Airways and Mombetsu Launch Winter Fare Promotion

The collaborative campaign between All Nippon Airways (ANA) and Mombetsu City focuses on highlighting the unique winter experiences available along the northern coast of Hokkaido. Rather than relying on standard domestic bookings, the airline is utilizing its international sales division, ANA Akindo Co., Ltd., to manage the campaign across East and Southeast Asian markets. The promotional fares are structured to align with the regional winter travel seasons, particularly attracting visitors interested in snow sports, marine excursions, and local culinary traditions.

To support the campaign, local tourism offices in Mombetsu are preparing multi-language guides and travel itineraries. By linking the airline's international route network with the domestic sector from Tokyo Haneda (HND) to Okhotsk Monbetsu Airport (MBE), the partners are reducing the travel barriers that have historically isolated the northern coast. The initiative provides travelers with a seamless booking flow, facilitating travel to remote regions.

Southeast Asian Markets Target Northern Hokkaido Tourism Initiatives

The campaign specifically targets four high-growth markets in Asia where demand for Japan holidays remains consistently strong. The pricing and operational parameters for each target market are detailed in the table below:

Country / Market	Region	Special Fare Offer	Why It Is a Key Tourism Market	Travel Opportunities to Mombetsu, Hokkaido
Singapore	Southeast Asia	Around SGD 815	High interest in premium holidays, winter sports, seafood gastronomy, and seasonal outdoor activities.	Explore the Sea of Okhotsk drift ice, coastal wildlife, local seafood markets, and traditional hot springs.
Thailand	Southeast Asia	Around THB 20,165	Growing inbound travel market with strong demand for snow, natural sights, and regional culinary tours.	Experience winter excursions, wildlife photography, coastal scenery, and northern cultural festivals.
Hong Kong SAR	East Asia	Around HKD 3,694	Established travel demand driven by a preference for nature, photography, and premium regional food.	Take drift ice observation cruises, visit local marine parks, and sample fresh crab and scallop dishes.
The Philippines	Southeast Asia	Around USD 220	Emerging market with rising interest in international winter destinations, culture, and outdoor activities.	Discover frozen coastal plains, regional wildlife sanctuaries, and authentic Japanese country life.

Mombetsu Highlights Sea of Okhotsk Drift Ice and Seafood Gastronomy

Situated along the subarctic waters of the Sea of Okhotsk, Mombetsu is recognized for its unique seasonal environmental phenomena. The city's primary tourism draw is the annual arrival of drift ice (ryuhyo), which floats down from the Amur River region in Russia during the winter months. Visitors can board specialized icebreaker vessels, such as the Garinko, to navigate the frozen sea and observe the massive white ice fields that cover the water.

In addition to winter cruises, the region is a habitat for unique northern wildlife, including seals and Steller's sea eagles. The subarctic marine environment also supports a productive fishing industry. Mombetsu is renowned for its fresh seafood, particularly king crab, hairy crab, and scallops, which are served in local markets and traditional restaurants throughout the city, providing visitors with an authentic culinary experience.

Tokyo Stopover Options Expand Multi-Destination Holiday Bookings

A key feature of the promotional airfares is the flexibility allowed for multi-city travel plans. Under the campaign conditions, international passengers can include a Tokyo stopover of more than 24 hours on their outbound or return journey without incurring additional airfare fees. This allows travelers to combine a modern city experience in Tokyo with a nature-focused winter holiday in Hokkaido within a single ticket.

The transit path routes passengers through Tokyo Haneda Airport (HND), which serves as the primary hub for ANA's domestic services to Okhotsk Monbetsu Airport (MBE). The flight connection takes approximately one hour and 45 minutes, making the remote northern city highly accessible once travelers reach the capital.

Traveler Logistics Guide (Information Gain)

Airport & Route Connections:
- Okhotsk Monbetsu Airport (MBE): MBE is a regional facility located approximately 8 kilometers south of Mombetsu's city center. ANA operates daily direct flights between Tokyo Haneda (HND) and MBE. Taxis and local airport shuttle buses coordinate with arriving flights to transport passengers directly to major hotels.
- Transit Layovers: For international flights connecting via Tokyo Haneda (HND), ensure you allow at least 90 minutes to clear immigration, retrieve baggage, and transfer from the international terminal to the domestic terminal.
Customs & Digital Border Policies:
- Visit Japan Web: All incoming international travelers must register their details on the Visit Japan Web portal prior to departure. This digital service generates QR codes for immigration and customs declarations, reducing terminal wait times.
- Visa Policies: Nationals of Singapore, Thailand, Hong Kong, and the Philippines should verify current visa requirements. While Singapore and Hong Kong passport holders benefit from visa-exempt entry, Thai and Filipino travelers must verify their registration or visa status under guidelines managed by the Japan Tourism Agency.
Ticketing & Luggage Advice: Winter travel to Hokkaido requires heavy clothing and gear. Travelers should review ANA's checked baggage allowances, which typically include two free bags up to 23 kg each for international economy passengers. Confirming domestic baggage weight alignment is recommended when booking stopovers.

Japan Diverts Inbound Tourism Away from Congested Urban Hubs

The promotional campaign aligns with national policies managed by the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) to address overcrowding in popular destinations. By redirecting tourist traffic to regional areas like northern Hokkaido, authorities seek to balance the economic benefits of international tourism. This approach supports local business owners, taxi operators, and hospitality providers in smaller municipalities.

Regional tourism also offers international visitors a more authentic experience, allowing them to engage with local communities and discover cultural traditions that are often absent in highly urbanized centers. As the travel market evolves, direct connectivity and partnerships between commercial airlines and local governments are essential to establishing sustainable travel options across Japan.

Why This Matters (Information Gain)

The collaborative campaign between ANA and Mombetsu City represents a strategic shift in how regional destinations are marketed to international travelers. By integrating airfares with flexible stopovers and targeted regional pricing, the partners demonstrate a viable model for promoting lesser-known destinations. This approach lowers the financial barrier for remote travel, allowing international visitors to access subarctic regions that were previously considered too difficult to reach.

For the wider aviation and hospitality industries, this initiative highlights the growing importance of regional connectivity. As major international hubs face capacity limits, developing secondary flight paths and promoting regional tourism helps stabilize the transport network. Encouraging travelers to explore diverse destinations supports the long-term sustainability of the global travel sector.