travel trends

Media-induced travel reshapes South America as ProColombia reports rising visitor arrivals, transforming televised cartel history into conscious community tourism.

September emerges as a global travel powerhouse with hotel bookings up 17.4% in APAC and 12.2% in the Americas as travelers escape heat and peak summer crowds.

Celebrating its 20th anniversary in Bairro do Recife from September 3–5, 2026, Porto Musical positions Brazil's UNESCO Creative City of Music on the international circuit.

Northeast Tennessee crosses a historic $1 billion tourism milestone, driven by Appalachian heritage, Bristol music culture, and outdoor recreation in Johnson City.

New York allocates $20 million across 10 cities through Project RISE, supporting 136 community programs that reinforce safety, youth arts, and urban tourism.

Governor Kathy Hochul unveils $75 million for NY BRICKS Round 2, awarding grants up to $15M to expand recreational centers and community tourism statewide.

Facing a potential loss of 225,000 Canadian visitors, Maine initiates its Welcome Home strategy to reassure Quebec and Atlantic Canada travelers and protect $500M in revenue.

From Kittitas County's hotel tax pass-throughs to Travel Lakeland's per-capita model, rural jurisdictions are pioneering sustainable funding for destination stewardship.

AmeriStarRail's proposed Transcontinental Chief targets a sub-72-hour coast-to-coast rail journey between Los Angeles and New York using shared tracks.

Gen Z and Millennial travelers are transforming the North America travel insurance market in 2026, demanding mobile-first, transparent, and flexible digital protection to mitigate rising international travel risks.

South Australia's visitor economy has exceeded expectations with spending $200 million above forecasts, driven by a strategic pivot toward shoulder season travel and expanded international flight capacity.

A massive tourism surge in Jakarta and Ho Chi Minh City has generated 2.1 million jobs in 2026, driven by aggressive infrastructure investment and new visa policies.