travel news1,100 TikTokers and 108M views: Virgin Voyages' biggest-ever creator activation at sea
Virgin Voyages handed over Scarlet Lady to more than 1,100 TikTok creators for an invite-only Caribbean cruise, resulting in 17,000+ pieces of content, 108 million views, and 3.8 million engagements. This unprecedented creator activation marks a significant shift in how the cruise line reaches new audiences.
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