hotel news

Hilton launches Undergraduate by Hilton, an upper-midscale lifestyle brand targeting college towns. The brand aims for 400-500 properties globally by 2027, expanding hospitality in campus-driven destinations worldwide.

Tamara Leisure Experiences launches Raé, a faith-based hospitality brand targeting India's spiritual tourism boom. The company plans 25 properties across sacred destinations by 2030.

Latino families across North America are abandoning traditional hotels for home-sharing accommodations during the upcoming soccer tournament, with 68% showing intense interest in matches.

Tamara Leisure Experiences launches Raé by Tamara, a revolutionary hospitality brand designed for spiritual travellers in India, blending pilgrimage with premium hospitality across six key destinations.

JW Marriott names Bollywood icon Aishwarya Rai Bachchan as Global Brand Ambassador in 2026, amplifying its luxury wellness platform and India's influence in international hospitality markets.

JdV by Hyatt and The Mushroom Cowboy launch a four-city rooftop event series this summer, transforming how hotels integrate wellness, music, and community into guest experiences.

ITC Hotels reaches major milestone as hotels signs 25th Storii property in 2026. New tea estate retreat opens in Guwahati, expanding India's boutique hospitality landscape with unique destination experiences.

Hotel AI cost efficiency efforts dominate 2026 as fragmented data systems prevent revenue optimization. Disconnected platforms block machines from accessing complete guest and operational insights needed for dynamic pricing strategies.

Global Hotel Alliance's GHA DISCOVERY loyalty programme clinches Programme of the Year at prestigious 2026 Freddie Awards, securing record wins across Middle East, Asia-Pacific, Europe, and Africa regions.

Evoke Experiences launches Evoke Rambagh, a sprawling 156-cottage resort in Ayodhya in 2026. The property capitalizes on surging pilgrimage and leisure tourism demand near Ram Janmabhoomi Temple.

Ascott Limited and DOJI Group launch Diamond Crown Westlake in Hanoi's Tay Ho district, introducing The Crest Collection to Vietnam with 178 luxury units and reshaping premium accommodation standards.

Budget hostel chain Zostel launches its first Assam property in Guwahati in 2026, strategically timed for the Ambubachi Mela pilgrimage season. The opening marks a major expansion into Northeast India's spiritual tourism market.