Choice Hotels Expands Upscale Portfolio with New Openings in Texas and Oregon

Choice Hotels International has expanded its upscale footprint on August 10, 2026, launching new properties in Texas and Oregon to meet the growing demand for design-led, locally-connected travel experiences.

Upscale Development Strategy and Brand Milestones

Choice Hotels International is actively expanding the upscale segment of its portfolio within the United States with two new hotels in Texas and Oregon. The new properties, Cambria Hotel Euless – DFW Airport South and Cambria Hotel Bend – Mt. Bachelor, will help the brand address the needs of business and leisure travelers with contemporary lodging and amenities within two rapidly developing markets. The brand aims to create upscale spaces that provide convenience while integrating local design elements.

These new openings strengthen Choice Hotels’ upscale segment, which now includes more than 75 operating Cambria Hotels across the United States, with over 50 additional properties currently under development. The brand has established a presence in nearly three-quarters of the country’s top 25 markets, reflecting demand for upscale accommodations in key destinations. Future expansions are planned in major markets such as Boston, Colorado Springs in Colorado, and Jacksonville in Florida, along with the brand’s first property in Canada.

This development forms part of a wider upscale and upper-upscale growth strategy. Alongside brands such as the Ascend Hotel Collection, Radisson, Radisson Blu, and Radisson Individuals, the company continues to build a diverse portfolio. These brands provide distinctive lodging experiences while giving owners access to an extensive global distribution network, franchise expertise, and the Choice Privileges loyalty program. As traveler preferences shift towards personalized, design-led stays, Choice Hotels is expanding its upscale offerings across leisure destinations and emerging commercial markets.

Airport Connectivity and Corporate Access in the Dallas-Fort Worth Metroplex

Strategically positioned in the Dallas-Fort Worth Metroplex, Cambria Hotel Euless – DFW Airport South offers travelers convenient connectivity to one of the country’s busiest aviation gateways. The newly opened property features 107 contemporary guestrooms and suites designed with modern travelers in mind, along with an on-site restaurant and bar showcasing locally inspired dining options. Complimentary airport shuttle services provide added convenience for guests traveling through Dallas Fort Worth International Airport.

Beyond its airport access, the hotel places visitors close to some of North Texas’ most popular attractions, including AT&T Stadium, historic downtown Grapevine, and a wide range of entertainment, shopping, dining, and business destinations. Located within one of the country’s fastest-growing metropolitan regions, the property represents a focus on creating upscale hotels that combine modern design, local influences, and practical convenience for both corporate and leisure travelers.

For corporate visitors, the proximity to major business parks in Euless and Fort Worth is a key benefit. The hotel includes flexible meeting spaces equipped with modern technology, allowing business travelers to host events and coordinate meetings smoothly. The on-site culinary options reflect the region's diverse food culture, offering locally sourced ingredients and craft drinks that provide a taste of Texas hospitality.

Mountain Gateways and Outdoor Recreation in Central Oregon

Set in the scenic heart of Central Oregon, Cambria Hotel Bend – Mt. Bachelor provides travelers with a gateway to the region’s outdoor adventures, culinary attractions, and cultural experiences. Located near the popular Old Mill District and downtown Bend, the hotel features 131 stylish guestrooms and suites, a dedicated restaurant and bar, and welcoming outdoor social spaces equipped with a fire pit and cornhole area.

The property offers easy access to some of Bend’s most recognized attractions, including the Deschutes River, Hayden Homes Amphitheater, and Mount Bachelor. Known as one of the Pacific Northwest’s leading outdoor destinations, Bend attracts visitors throughout the year with its spectacular landscapes, adventure activities, and vibrant local lifestyle.

From skiing and snowboarding at Mount Bachelor to mountain biking trails, scenic outdoor experiences, and a nationally recognized craft beverage culture, Bend continues to grow as a sought-after destination for travelers seeking both adventure and relaxation. With its location near local restaurants, shops, and entertainment venues, Cambria Hotel Bend – Mt. Bachelor delivers a locally connected hospitality experience that reflects the character of the destination.

Transit Insider: Craft Breweries, Texas Barbecue, and Seasonal Stays

For travelers planning a visit to these new properties, specific regional tips and local custom travel strategies can enhance their stay:

Central Oregon Peak Windows: Bend is highly popular in summer (July to August) and winter (December to February). To avoid crowds and secure lower rates, plan your visit during the transitional autumn months of September and October, when the weather remains mild for hiking and the fall foliage is peak.
Bend Craft Beverage Etiquette: Bend is famous for its craft beverage culture, coordinated through the local tourism department. Visitors can explore the Bend Beer Trail. When visiting local microbreweries, support independent makers and seek out local specialties like marionberry-infused drinks.
North Texas Outdoor Escapes: When staying in Euless during the hot summer months, plan outdoor excursions for early morning. Historic Grapevine offers quiet walking trails and botanical gardens that provide a peaceful escape from the city.
Local Culinary Specialties: In Texas, try authentic slow-smoked beef brisket from local smokehouses. In Oregon, seek out wild Pacific Northwest salmon and locally grown berries at the Old Mill District farmers' markets.
Loyalty Program Benefits: Members of the Choice Privileges loyalty program can earn and redeem points for reward nights at Cambria properties, as well as thousands of hotels across the global portfolio, which spans more than 7,000 properties in 46 countries and territories.

Promoting Sustainable Hospitality and Regional Economic Ties

Choice Hotels is focusing its expansion on properties that integrate with their local environments and support domestic economies. By incorporating regional design features and sourcing food from local farmers and purveyors, the Cambria brand helps retain visitor spending within the host community. This sustainable approach reduces the carbon footprint associated with long-distance food transport and builds strong ties between the hotels and local business owners.

Furthermore, the brand is investing in eco-friendly practices across its properties, including water-efficient hardware, energy-saving lighting systems, and recycling programs. These initiatives help protect delicate regional watersheds, particularly in environmentally conscious areas like Central Oregon. By encouraging guests to participate in towel reuse and recycling schemes, the hotels reduce resource consumption.

Ultimately, Choice Hotels' upscale growth is driven by a disciplined approach that creates long-term value for owners while expanding in markets with strong, sustainable demand. These properties serve as active community hubs, providing memorable experiences for global travelers while supporting local businesses and preserving the natural beauty of their destinations.

FAQ: Cambria Hotels Expansion 2026

What are the new Cambria Hotel locations opened in August 2026?

The brand opened two new properties: the 107-room Cambria Hotel Euless – DFW Airport South in Texas, and the 131-room Cambria Hotel Bend – Mt. Bachelor in Oregon.

How many Cambria Hotels are currently operating in the United States?

There are currently more than 75 operating Cambria Hotels across the United States, with over 50 additional properties under development.

What brands are included in Choice Hotels International's upscale segment?

Choice Hotels' upscale and upper-upscale portfolio includes Cambria Hotels, Ascend Hotel Collection, Radisson, Radisson Blu, and Radisson Individuals.