Back-Roads brings back popular Price Freeze deals for 2027 UK & Europe + new tours

Lock in your clients' 2027 UK & Europe trips at 2026 prices before 30 June as the small-group touring experts drop their popular Back-Roads Price Freeze campaign. Plus, there's even more options with four new itineraries debuting next year.

Price Freeze Campaign Returns for Fourth Year

Now in its fourth year, the Back-Roads Price Freeze locks in 2026 prices before EOFY, offering certainty amid an unpredictable travel landscape of rising costs. Back-Roads Touring's 2027 program will also include four new itineraries, spanning Iceland, the Balkans and Yorkshire, alongside a new London pre-tour extension.

Brand-new small-group tours include the eight-day Iceland: Sagas and Springs, eight-day A Tale of Yorkshire Tradition and 10-day Balkan Treasures: Albania, North Macedonia & Kosovo itineraries. Visit castles in Ireland with expertly curated experiences.

New Itineraries and Extensions

In addition, the new three-day London Uncovered pre-tour extension will have 29 departures in 2027.

Back-Roads Touring General Manager APAC Anna Fawcett said the additions were developed in response to growing demand for experience-led travel.

"Our new itineraries reflect what our customers and trade partners are asking for – unique, locally led experiences in destinations that continue to grow in popularity. Each itinerary is designed to go beyond the expected and deeper into the destination, the Back-Roads way," she said.

Go deeper with immersive experiences like Italian cooking classes and explore at a pace that suits genuine discovery.

Why the Price Freeze Matters Now

Fawcett added that this year's Back-Roads Price Freeze campaign is more relevant than ever.

"In a market where costs continue to shift, locking in 2027 travel at 2026 prices is a powerful proposition," she said. "It gives our guests the confidence to plan ahead, knowing exactly what they're paying, while still securing the kind of deeply local, expertly crafted small-group experiences we're known for."

Enjoy authentic experiences like whisky tasting in Scotland, immersive cultural activities, and small-group travel that emphasizes quality over quantity.

Key Takeaway for Travel Advisors

KARRYON UNPACKS: For travel advisors, the Back-Roads Price Freeze campaign creates a strong early-booking opportunity, combining value with new itinerary options in high-demand and emerging destinations for bookings until 30 June 2026.

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