United States Hosts Investors, Exhibitors, Sponsors And Partners From Canada, Germany And Many More Countries For A Bold Real Estate Triumph At The Lodging Conference 2026

**Wyndham Deerfield Beach Resort

At The Lodging Conference 2026, thousands of hotel owners and real estate and financial investors are anticipated to analyse the state of the industry ag**

At The Lodging Conference 2026, thousands of hotel owners and real estate and financial investors are anticipated to analyse the state of the industry against the recent global economic changes and forecast changes in the rate of interest. Taking place at the JW Marriott Phoenix Desert Ridge Resort & Spa, participants will include important market participants from Canada, the U.S. and internationally. With over 3,000 attendees from all levels of the hotel investment field, the conference provides an opportunity for participants to address the trends and challenges facing the hotel industry and consider the future of hotel investments, including hotel development, capital and debt financing, technology, and design.

In the last 30 years, The Lodging Conference has offered participants the opportunity to address the key issues involving the ownership, franchising and development of hotels and resorts. In addition, the conference has offered participants an opportunity to network and conduct business in an informal setting. As the industry continues to evolve and change, the conference will examine how the hotel industry will integrate new technology, such as Artificial Intelligence (AI) and modular construction. In addition, the conference will explore the intersection of the physical hotel asset and the digital world.

Major Franchisers and Brand Strategy: Navigating Pipeline Expansion and Conversion Cycles

At the heart of the 2026 conference floor is a robust representation of global hotel brand franchisers and management groups seeking to expand their developmental footprints across North America and beyond. Industry giants including Marriott International, Hilton, Hyatt Hotels Corporation, IHG Hotels & Resorts, Choice Hotels International, and Wyndham Hotels & Resorts are actively engaging with hotel owners and regional developers to secure new construction pipelines and brand conversion commitments.

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The Lodging Conference 2026 is set to take place in the United States, bringing together investors, exhibitors, sponsors, and partners from Canada, Germany, and many more countries. This prominent event is expected to showcase the latest trends and innovations in the real estate industry, with attendees able to network and learn from industry leaders. For more information on travel requirements and regulations, visitors can check the official website of the U.S. Department of State for the most up-to-date information. | MAJOR HOTEL BRAND EXHIBITORS (2026) | +------------------------------------+----------------------------------------------+ | Organization Name | Primary Strategic Focus | +------------------------------------+----------------------------------------------+ | Choice Hotels International | Midscale, Extended Stay & Select Service | | Extended Stay America | Long-term Lodging & Economy Extended Stay | | Hilton | Global Full Service, Select & Focused Service| | Hyatt Hotels Corporation | Luxury, Upper Upscale & Lifestyle Brands | | IHG Hotels & Resorts | Global Multi-Brand Franchising & Conversions | | InterMountain Hotels | Select Service Development & Management | | Marriott International | Global Portfolio Franchising & Asset Mgmt | | My Place Hotels | Midscale Extended Stay & New Construction | | Red Roof | Economy & Upper-Economy Franchising | | Sonesta International Hotels | Multi-Tiered Brand Expansion & Conversions | | stayApt Suites | Apartment-Style Extended Stay Development | | Valencia Hotel Collection | Boutique & Independent Luxury Management | | Wyndham Hotels & Resorts | Global Value & Midscale Franchising | +------------------------------------+----------------------------------------------+

The 2026 market environment has placed renewed emphasis on extended-stay brands and flexible conversion models, as developers seek predictable yield in an era of elevated debt costs. Companies specialising in extended-stay accommodation, such as Extended Stay America, My Place Hotels, and stayApt Suites, are exhibiting alongside boutique and lifestyle management operators like the Valencia Hotel Collection and regional owner-operators like InterMountain Hotels. Meanwhile, mainstream franchisers like Sonesta International Hotels and Red Roof are pitching flexible franchising structures to owners looking to reposition non-flagged or under-performing real estate assets.

As attendees from around the world prepare to travel to the conference, they can expect a seamless and efficient experience at major U.S. airports, such as those served by Air Canada. With a wide range of flights and travel options available, passengers can easily plan their trip and arrive at the conference feeling refreshed and ready to engage. Additionally, many airports offer convenient transportation options, making it easy to get to and from the conference venue.

Industry leaders attending the conference underscore the importance of long-standing commercial relationships. Geoff Ballotti, President and Chief Executive Officer of Wyndham Hotels & Resorts, highlighted the collaborative nature of the event, noting that the conference consistently fosters deep, multi-decade partnerships that result in tangible deal creation and pipeline growth. Similarly, Julienne Smith, Chief Development Officer for the Americas at Hyatt Hotels Corporation, emphasised that executive dialogue during the Phoenix event directly advances ongoing development negotiations across primary, secondary, and resort markets.

The Technological Paradigm: AI, Automation, and Operational Efficiency

A defining theme of The Lodging Conference 2026 is the rapid integration of artificial intelligence, automated workflow systems, and advanced property management technology into hotel operations. On the exhibition floor, a diverse coalition of property technology (proptech) and software providers is demonstrating tools designed to optimise back-office workflows, automate revenue management, elevate guest engagement, and reduce administrative overhead.

+-----------------------------------------------------------------------------------+ | TECHNOLOGY & AUTOMATION EXHIBITORS (2026) | +-----------------------------------+-----------------------------------------------+

The Lodging Conference 2026 is also an excellent opportunity for attendees to experience the best of U.S. tourism, from vibrant cities to stunning natural landscapes. For inspiration and planning tips, visitors can explore the official website of the U.S. Travel Association, which offers a wealth of information on destinations, activities, and events across the country. By combining business and leisure travel, attendees can make the most of their trip and create unforgettable memories in the United States. | Company | Specialised Technology Solution | +-----------------------------------+-----------------------------------------------+ | Actabl | Business Intelligence & Labor Operations | | Amazon Business | Enterprise Procurement & Supply Automation | | Broadband Hospitality | High-Speed Internet Access & Network Infra | | Docyt | AI-Driven Accounting & Back-Office Automation | | eGlobal | ATM & Electronic Payment Solutions | | hotelkit GmbH | Collaboration & Workflow Management Software | | HotStats - a Duetto Company | Monthly Profitability & Benchmarking Data | | Inn-Flow | Hotel Accounting & Payroll Management Software| | Mews | Cloud-Based Property Management System (PMS) | | MLP Solutions | Telecommunications & Network Systems | | Norcom Solutions | Telecommunications & Guest Room Tech | | Ocra | Automated Parking & Asset Monetization Tech | | Otelier | Business Intelligence & Operations Automation | | RobotLAB | Autonomous Robotics for Hospitality Services | | Sage Software | Enterprise Financial Management Software | | Salto Systems | Electronic Access Control & Smart Locks | | SuitePad | In-Room Digital Guest Tablet Solutions | | Unifocus | Workforce Management & Labor Optimization | | VNP Solutions | Network Security & IT Infrastructure | +-----------------------------------+-----------------------------------------------+

The emergence of enterprise software solutions like Actabl, Docyt, Inn-Flow, Otelier, and Sage Software reflects a growing industry mandate for real-time financial tracking and AI-powered accounting automation. These platforms enable hotel owners to consolidate operational metrics, monitor

FAQ: United States Hosts Investors, Exhibitor 2026

What is the Lodging Conference 2026? A real estate conference for investors and exhibitors.

Where will the conference be held? In the United States, with exact location TBD.

Who can attend the conference? Investors, exhibitors, sponsors, and partners from various countries.

When will the conference take place? In 2026, with exact dates to be announced soon.

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