Íslandshótel Selects Aven Hospitality to Unify Hotel...

Iceland’s largest hotel operator, Íslandshótel, has signed an agreement with global hospitality technology provider Aven Hospitality to centralize direct booking and Global Distribution System (GDS) connectivity across 18 of its properties. The multi-property deployment leverages Aven’s SynXis platform to unify commerce channels, simplify distribution management, and elevate the digital booking experience for corporate travel managers, leisure agencies, and guests worldwide.

Unifying Hotel Commerce on the SynXis Platform

Operating 19 hotels across Iceland under prominent brands such as Hotel Reykjavík, Fosshotel, and Hilton Reykjavík, Íslandshótel has chosen to consolidate its commercial infrastructure into a single, cohesive cloud ecosystem. The transition integrates direct booking engines, corporate agent tools, and worldwide GDS connections onto Aven’s SynXis Central Reservation System (CRS).

By replacing fragmented systems with a unified commerce platform, Íslandshótel aims to eliminate operational redundancies while preserving mission-critical integrations within its broader technology stack. The new architecture enables real-time rate parity, automated inventory synchronization, and enriched content delivery across both direct and third-party channels.

Expanding GDS Reach and Corporate Travel Distribution

The migration equips Íslandshótel with advanced distribution tools specifically tailored for high-yield corporate accounts, travel management companies (TMCs), and international leisure consortia:

Aven Booking Engine: Delivering a responsive, localized guest direct booking flow with dynamic packaging and loyalty recognition.
Corporate & Travel Agent Portal: Providing corporate travel planners and travel agencies with streamlined access to negotiated corporate rates, group allotments, and instant confirmation workflows.
Global Distribution System Connectivity: Expanding international visibility across Sabre, Amadeus, and Travelport to capture high-value corporate itineraries traveling to Reykjavik and regional destinations.

Executive Commentary on the Strategic Partnership

Ásmundur Sævarsson, Chief Commercial Officer at Íslandshótel, emphasized the importance of a unified distribution footprint:

"Bringing our booking and distribution into one connected platform is an important step for us. Aven will help us simplify how we manage distribution across our portfolio, strengthen the booking experience for guests and travel partners, and give us a flexible platform to support our continued growth."

Gene Guhne, Senior Vice President of Sales at Aven Hospitality, highlighted the operational consistency enabled by SynXis:

"Managing commerce across 18 properties and multiple booking channels requires a platform that can bring greater simplicity and consistency to the experience. By bringing GDS distribution and booking capabilities into a more connected ecosystem, we’re giving Íslandshótel a stronger foundation to serve guests and travel partners across channels while creating the flexibility to support its continued growth."

About Íslandshótel and Iceland’s Hospitality Landscape

Founded in 1992 and headquartered in Reykjavík, Íslandshótel is Iceland's premier privately held hotel company. Spanning 19 properties located throughout Reykjavík and Iceland’s most scenic regional corridors—including South Iceland, the Westfjords, and North Iceland—the group caters to leisure explorers, corporate groups, and international MICE events.

About Aven Hospitality and Global Distribution Scale

Aven Hospitality is an independent global SaaS and hospitality technology leader powering how lodging brands sell, distribute, and orchestrate guest journeys. Its SynXis platform coordinates hotel content and rates across more than 600 integrations to guarantee distribution precision and revenue optimization. Aven serves over 35,000 hotels across 190 countries, functioning as the digital backbone for leading independent properties and multinational hotel groups.

For more details, visit Íslandshótel and Aven Hospitality.