Saudi Experiences Platform Unveiled: flynas and Saudi Tourism Authority Digitalize Over 150 Local Travel Tours

SEO Title: flynas and STA Launch Saudi Experiences Platform Meta Description: flynas and the Saudi Tourism Authority launch the Saudi Experiences Platform, connecting travelers to 150+ tours in 15 Saudi destinations. Slug: /flynas-sta-saudi-experiences-platform-2026 Standfirst: flynas and the Saudi Tourism Authority (STA) have launched the Saudi Experiences Platform, a digital marketplace offering travelers access to over 150 tours and activities across 15 destinations. The platform aims to integrate airline bookings with local tourism packages to support Saudi Vision 2030 goals.

Article

[Riyadh, July 8, 2026] — Flynas, the Saudi-based low-cost carrier, has partnered with the Saudi Tourism Authority (STA) to launch the Saudi Experiences Platform. This new digital marketplace connects domestic and international travelers directly with over 150 activities, tours, and excursions. The platform operates across more than 15 destinations within the Kingdom, allowing visitors to customize and book travel experiences alongside their flight bookings.

Designed as a centralized digital portal, the platform is localized in 10 languages to cater to international markets. It features real-time availability, instant confirmations, and multiple localized payment options. By digitalizing small-scale tours, heritage excursions, and outdoor adventure activities, the portal aims to provide local entrepreneurs and tour guides direct exposure to flynas' global passenger base.

The joint initiative focuses on four strategic priority areas: supporting local experiences, empowering small-scale operators, delivering flexible bookings, and offering integrated travel products. The airline also plans to expand the platform's capabilities to include ticketing for concerts, sports events, and regional festivals.

Unified Digital Tourism Marketplace for the Kingdom

The launch of the Saudi Experiences Platform represents a new approach to destination marketing in the Middle East. Historically, travelers booking flights to Saudi Arabia had to search multiple websites to find local tours, heritage guides, and cultural experiences. The new platform consolidates these offerings into a single digital marketplace.

At launch, the platform features travel activities across 15 destinations, including Riyadh, Jeddah, AlUla, and regions in the Asir province. These activities range from traditional pottery and cooking classes to desert dune bashings and archaeological guided tours.

To support international arrivals, the portal offers customer service and content in 10 languages. It also supports regional payment methods to ensure a smooth booking process for visitors from Europe, Asia, and other GCC countries.

flynas Capacity Scaling and Aviation Integration

To support the Kingdom's goal of attracting 150 million annual visitors by 2030, flynas is expanding its network capacity. As the first airline listed on the Saudi Exchange (Tadawul), the carrier has established a strong presence in regional aviation.

Since starting operations in 2007, flynas has carried more than 110 million passengers. The airline currently operates 156 routes connecting 80 domestic and international destinations in 38 countries. It runs over 2,000 weekly flights, feeding passengers into the new tourism portal.

The carrier's long-term expansion strategy aims to increase its network to 165 destinations. This expansion will provide the international passenger volume needed to support local entrepreneurs using the Saudi Experiences Platform.

Data Table

flynas Operational and Platform Benchmarks

Metric / Parameter	Value / Detail
Platform Name	Saudi Experiences Platform
Launch Partners	flynas & Saudi Tourism Authority (STA)
Bookable Activities at Launch	150+
Destinations Covered	15+ Saudi regions
Language Support	10 international languages
flynas Network Size	156 routes to 80+ destinations across 38 countries
flynas Weekly Flights	2,000+ flights
flynas Passenger History (Since 2007)	110 million+ passengers
Stock Exchange Listing	Saudi Exchange (Tadawul)

Key Takeaways

• Digital portal launch: flynas and the Saudi Tourism Authority introduced the Saudi Experiences Platform.
• Initial content: Features 150+ bookable tours and activities across 15+ Saudi destinations.
• Global reach: Portal is supported in 10 languages with instant booking confirmation.
• Local focus: Designed to give small-scale tourism entrepreneurs access to international travelers.
• Aviation growth: flynas runs 2,000+ weekly flights across 156 routes to feed the tourism ecosystem.

Why This Matters

Our analysis of Middle Eastern aviation trends indicates that the launch of the Saudi Experiences Platform represents a structural shift toward the "super-app" model for low-cost carriers. Historically, budget airlines focused solely on point-to-point transportation, leaving ancillaries to third-party travel agencies. However, as seat margins compress, carriers are looking to capture a larger share of passenger spend throughout the entire travel journey. By integrating local destination packages directly into the flight booking flow, flynas keeps high-margin commissions within its own ecosystem.

Furthermore, this platform directly addresses a major bottleneck in Saudi Arabia's tourism development. While the country has built world-class infrastructure in major cities, local tour operators in secondary regions have lacked the digital tools to market their activities internationally. By providing small business owners with a multi-lingual booking engine, the platform enables local guides to connect directly with foreign tourists, bypassing traditional wholesale travel distributors.

Market trends suggest this integration also supports the Kingdom's goal to increase the economic contribution of small and medium enterprises (SMEs) in the tourism sector. This aligns directly with the target to attract 150 million annual visitors by 2030.

Industry Outlook

Market trends suggest that other regional airlines in the Middle East will launch similar integrated booking portals to capture ancillary revenue as international passenger volumes rise. Expect flynas to integrate this tour platform into its passenger loyalty program by late 2026, allowing members to earn and redeem miles on local experiences. As Saudi Arabia opens new mega-resorts along the Red Sea, the platform is likely to expand its regional coverage to include exclusive marine and luxury travel experiences, expanding the digital sales reach of local guides.

FAQ

What is the Saudi Experiences Platform? The Saudi Experiences Platform is a digital tourism marketplace launched by flynas and the Saudi Tourism Authority. It allows travelers to discover, customize, and book more than 150 cultural and adventure activities across Saudi Arabia.

How many destinations are covered on the platform? At launch, the platform features travel activities and guided tours across more than 15 destinations in Saudi Arabia.

What languages are supported on the booking portal? The platform supports 10 international languages, offering real-time bookings, instant confirmations, and multiple payment methods for global visitors.

Is flynas a publicly traded airline? Yes, flynas is the first airline to be listed on the Saudi Exchange (Tadawul), having carried over 110 million passengers since its launch in 2007.

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