travel trends

Vietnam spearheads Southeast Asia's tourism boom, recording 21.2 million arrivals in 2025 and 13.9 million in the first seven months of 2026.

Nigerian outbound tourism shifts as travelers select China, Dubai, and the UK for summer holidays, supported by Emirates and regional aviation hubs.

Portugal's tourism sector experiences record growth, generating a central bank record €22 billion surplus in 2025 driven by UK, German, Spanish, and French travelers.

Tourism Malaysia has launched the Visit Malaysia 2026 campaign, targeting 35.6 million international tourist arrivals and RM147.1 billion in receipts.

USA hobby holidays are booming, with 96% of travelers seeking creative experiences in destinations like Santa Fe, Seagrove, and Paducah.

With Japan hosting 21 million visitors in H1 2026, modern cinema experiences and the solo-katsu culture are offering unique, affordable indoor escapes.

Maldivian has expanded its partnership with AVIAREPS India to a pan-India mandate, targeting tourist growth and direct flights from Kochi and Trivandrum.

US small hubs and nonhubs recorded substantial enplanement growth in final 2024 data, led by Richmond, Norfolk, and Atlantic City.

The US outdoor recreation economy reached $696.7 billion, driven by domestic activity holidays ('playcations') in surfing, golf, and boating.

US national parks like Zion, Yosemite, and Arches attracted millions of visitors in 2025, driven by screen backdrops and film tourism.

International visitor arrivals and digital storytelling drive billions of dollars into the US economy, supporting regional tourism.

Travelzoo's August 2026 Member Days campaign features 19 exclusive deals across the US, UK, Germany, and Canada, highlighting wellness and resort travel.