travel trends

Hainan has launched a ten-measure cruise policy package to build new ports, expand routes, and establish the island as a key Asian maritime hub.

Celebrity Cruises has announced its 2028–2029 global program deploying four Edge Series ships across Europe, Alaska, Japan, and Antarctica.

Hampton by Hilton has launched a limited-edition guest-created Peach Cobbler Waffle across nearly 2,500 participating hotels in the US and Canada.

Thassos Island is emerging as an affordable Greek island destination, offering lush pine forests, 100 kilometers of coastline, and historic ruins.

American outbound tourism to Europe is accelerating, with Italy, Greece, and the United Kingdom capturing the highest share of US travelers.

The UK Department for Transport is expanding its GPS-based Digital Pay As You Go rail ticketing trial to select Northern Trains services in 2026.

China inbound tourism grew strongly, recording 30.08 million visa-free visits in 2025 and exceptional aviation expansions through 2026.

Vietnam's tourism outlook is exceptionally strong for 2026, targeting 25 million international visitors and VND 1.125 quadrillion in revenue.

Philipsburg, Bridgetown, Nassau, and other Caribbean destinations are expanding tourism-related visitor levies and accommodation taxes in 2026.

Greece has introduced a national spatial planning framework (SPTF-T) to regulate tourism growth, protect islands, and encourage sustainable investments.

Chinese arrivals in Türkiye surged by 28.05% in the first half of 2026, driven by new visa exemptions and China-friendly airport upgrades.

Township tourism in Cape Town, Durban, and Johannesburg is growing, shifting travel focus toward community-led cultural heritage experiences.