Waterstone Spa Opens Amethyst Lounge in Ashland Wellness...

Waterstone Spa has expanded its Southern Oregon footprint with the launch of the Amethyst Lounge in central Ashland, introducing a crystal-inspired meditation sanctuary that targets the growing demand for sensory wellness travel.

The Local Trend: Immersive Sensory Wellness

The Amethyst Lounge is designed to serve as a quiet retreat where spa guests can sit and rest before or after their treatments. The addition aligns with a growing global trend in wellness tourism, where travelers seek immersive, low-pace environments that emphasize mental relaxation, mindfulness, and emotional restoration, rather than just single physical procedures.

The design of the lounge is inspired by the textures and appearance of amethyst quartz. The space integrates nature-based styling with physical comfort:

Geode Installations: Displayed amethyst and geode crystal pieces provide a natural visual focus.
Ambient Lighting and Sound: Soft, low lighting is paired with the sound of a flowing wall fountain.
Fresh Airflow Feature: A ventilation design maintains fresh air movement within the room.
Textured Comfort: Comfortable seating options and layered fabrics add warmth.

The lounge also accommodates small group gatherings, allowing families or travel companions to spend quiet time together within a peaceful setting.

Expanding Southern Oregon's Wellness Network

Waterstone Spa operates two distinct wellness locations in Southern Oregon:

Central Ashland Spa: Located in the heart of Ashland opposite the historic Ashland Springs Hotel, this facility houses the new Amethyst Lounge.
Lithia Springs Spa: Situated at Lithia Springs Resort, this second location integrates therapeutic treatments with regional mineral water springs.

Both properties are managed by the Neuman Hotel Group, owned and operated by Doug and Becky Neuman. Active since 1998, the family-owned hospitality group has developed a portfolio of hotels and spas across Southern Oregon, focusing on boutique guest experiences that highlight regional scenery and character.

Waterstone Spa and Neuman Hotel Group Portfolio (2026)

Wellness Asset / Property	Location & Setting	Core Operational Focus
Amethyst Lounge [NEW]	Central Ashland facility	Crystal-inspired meditation and sensory sanctuary
Ashland Main Spa	Central Ashland (opposite Ashland Springs Hotel)	Thermal services, massage therapy, and wellness journeys
Lithia Springs Spa	Lithia Springs Resort, Ashland outskirts	Mineral spring soaking, nature-based treatments
Neuman Hotel Group	Southern Oregon region	Family-owned hospitality portfolio active since 1998
Sensory Design Accents	Lounge interior	Geodes, wall fountains, ambient lighting, fresh airflow

Cultural Value and Local Stewardship

By expanding its facilities, the spa supports Ashland's established reputation as a cultural and wellness destination. Travelers arriving for theater festivals, outdoor recreation, and wine tastings utilize the spa to decompress.

This model of slow-travel tourism supports the local economy. Visitors staying in the region for multiple days direct their spending to independent local dining spots, boutique hotels, and regional artisan markets, promoting sustainable development within Southern Oregon.

Destination Specialist Local Insider Tips

To help travelers plan their wellness retreats, local travel specialists recommend the following insider tips:

Combine Your Visit with Lithia Springs: Spend one day at the central Ashland facility to experience the Amethyst Lounge, and another day soaking in the natural mineral waters at the Lithia Springs Resort location.
Pre-Book During Theatre Season: Ashland receives heavy cultural traffic during the peak festival seasons. Reserve your spa treatments and lounge slots weeks in advance.
Taste Local Herb Teas Before Treatments: Sample the organic herbal teas served in the Amethyst Lounge, specially blended to prepare the body for therapeutic sessions.
Stay Opposite at Ashland Springs Hotel: For a wellness weekend, book a room at the historic Ashland Springs Hotel directly opposite the spa.
Explore Lithia Park Trails: Combine your indoor relaxation with a mindful walk through the redwood and maple groves of Lithia Park, located just minutes from the spa.

Future Outlook

By utilizing existing space to create a dedicated relaxation area, Waterstone Spa demonstrates how boutique hospitality properties can adapt to the rising demand for mental and emotional wellness. The combination of nature-inspired design, mineral springs, and local character positions Southern Oregon as a key region for restorative travel.