AIM Experience Group Launches AIM Explorer and AIM Collective — Private and Corporate Travel Memberships for Groups of 8 to 18

AIM Experience Group has restructured its membership offer into two distinct tiers — AIM Explorer for private individuals and AIM Collective for corporate organizations — with all experiences designed for intimate groups of 8 to 18 guests and itineraries that include a private evening inside Egypt's Grand Egyptian Museum, access to the King's Chamber in the Great Pyramid of Giza before the public arrives, a helicopter flight over Iceland with the stunt pilot from Die Another Day, and a closed-circuit Formula Renault session at the Anneau du Rhin in France.

The new membership architecture reflects a deliberate response to two diverging demand signals: private travelers seeking highly personalized cultural access that standard luxury travel cannot provide, and organizations looking to replace conventional corporate retreats with experience-led programmes that generate genuine connection rather than scheduled socializing. The company positions itself not as a venue-based private club but as a borderless network whose geographic footprint is defined by the calendar of experiences it creates rather than by any fixed physical location.

AIM Experience Group Launches AIM Explorer and AIM Collective as Two Distinct Membership Architectures

The launch of AIM Explorer and AIM Collective establishes formal structures around what AIM Experience Group describes as its two core service lines: personalized journeys for private members and experience-driven programmes for corporate and professional communities.

Andrey Makiyevskiy, Co-Founder of AIM Experience Group, framed the strategic logic behind the restructure: "AIM Experience Group was created to bridge a gap — replacing shared walls with shared journeys, while using travel to spark genuine community and connection in the world's most extraordinary settings. We've evolved by listening carefully to our members and doubling down on what sets us apart — human expertise and the ability to design experiences that bring people together in ways traditional clubs and travel simply cannot."

The company's leadership team is built around backgrounds in high-access luxury hospitality and events. Ian Kidd, Chief Operating Officer, brings experience from The Savoy, Claridge's, and Mandarin Oriental Paris. Rae Etherington, Director of Business Development and Member Community, contributes expertise from luxury hospitality and VIP programming at Formula 1™ events, boutique hotels, restaurants, and high-end concierge services. Prudence Stubbs, Head of Experiences and Strategic Partnerships, carries specialist experience in bespoke itinerary design from roles at Caprice Holdings, Corinthia London, and Shangri-La London.

That leadership composition is relevant to how AIM's access claims should be read. Relationships built over careers at The Savoy, Claridge's, Caprice Holdings, and Formula 1 VIP infrastructure are the mechanism through which a members club secures genuinely exclusive access — private museum evenings, closed palace dining rooms, and pre-public-opening landmark visits are not available through standard booking channels and require sustained institutional relationships to arrange.

Egypt Itinerary: Private Grand Egyptian Museum Evening, Abdeen Palace Dining, and King's Chamber Access at Giza

AIM's Egypt experience illustrates the access proposition most clearly. The itinerary combines:

• A private evening at the Grand Egyptian Museum — one of the world's most anticipated museum openings, with collections that are not accessible to the general public on this basis
• Exclusive dining inside the historic Abdeen Palace — a nineteenth-century royal palace in Cairo that does not function as a conventional dining venue
• A sunrise visit to the Giza Plateau timed before public opening hours
• Access to the King's Chamber inside the Great Pyramid of Giza

The Giza components are the most operationally significant. The Great Pyramid's King's Chamber is accessible to the general public only through standard ticketing that does not guarantee access to specific internal chambers during peak periods. Pre-opening sunrise access to the plateau and chamber access on a private basis represent the kind of logistical arrangement that requires relationship management with Egyptian heritage authorities rather than ticket purchase.

Iceland Itinerary: Die Another Day Stunt Pilot, Volcanic Helicopter Flight, and Lagoon Dining

AIM's Iceland experience is organized around a specific cinematic reference: the 2002 James Bond film Die Another Day, portions of which were filmed in Iceland's volcanic landscape.

The experience includes:

• A private helicopter flight over volcanic terrain with the stunt pilot from Die Another Day
• Dining in the heart of a lagoon near the location where the film's ice palace sequence was created

The presence of the Die Another Day stunt pilot as an experience participant rather than simply as a conceptual reference converts what could be a standard helicopter tour into a documented conversation with someone who flew the specific landscapes below. For the category of traveler that AIM is targeting — for whom the itinerary itself must justify the premium — that distinction matters.

Morocco Itinerary: Atlas Mountains Balloon, Jardin Majorelle Access, and Agafay Desert Camp

AIM's Marrakech itinerary covers:

• A sunrise hot air balloon flight above the Atlas Mountains
• Exclusive access to Jardin Majorelle — the Yves Saint Laurent-associated botanical garden that operates as a public attraction and whose private-access arrangements require direct institutional coordination
• Private dining at Dar Yacout
• Private dining at the Moroccan Culinary Art Museum
• A secluded desert oasis camp in Agafay

The Agafay desert is a rocky plateau approximately 30 kilometres southwest of Marrakech — distinct from the Saharan sand dunes at Merzouga or Zagora that feature in most Morocco itineraries. Its relative proximity to Marrakech while maintaining genuine remoteness makes it well-suited to a short-format luxury camp experience, and AIM's framing of it as a "secluded desert oasis" positions it against the more widely marketed Sahara camp experiences available to general tour operators.

Europe Motorsport Itinerary: Formula Renault at the Private Anneau du Rhin Circuit

AIM's Europe motorsport experience operates across Switzerland, Germany, and France, with the centrepiece being a fully private session at the Anneau du Rhin circuit, where members drive Formula Renault single-seater racing cars and compete for the fastest lap time.

The Anneau du Rhin — located in Alsace, France, near the German border — is a dedicated motorsport circuit that offers private track rental. What differentiates AIM's version is the Formula Renault vehicle specification: these are purpose-built single-seater racing cars with performance significantly beyond road-legal track day vehicles, placing this experience in a different category from standard driving-experience days offered at major European circuits.

The multi-country routing through Switzerland, Germany, and France frames the driving experience within a broader European road trip narrative rather than a single-destination track day — a structural choice that extends the experience from one day to a multi-day journey with the track session as its peak moment.

Upcoming AIM Experiences: Paris Champagne Cellars, Vienna Opera, and Mont Blanc by Helicopter

AIM's forward calendar for both Explorer and Collective members includes three additional itinerary frameworks:

Paris: Private visits to couture ateliers followed by an exclusive candlelit event inside historic Champagne cellars — the specific cellars and fashion houses are not identified in current public communications, suggesting these arrangements remain subject to access confirmation.

Vienna: Fine dining in a grand Viennese palais combined with private access to an opera performance — positioning the experience around Vienna's two most internationally recognized cultural exports in a single itinerary.

Swiss Alps / Mont Blanc: Driving Ferrari models through the Swiss Alpine road network followed by a helicopter journey around Mont Blanc — the combination of a performance driving route with an aerial circumnavigation of Western Europe's highest peak at 4,808 metres.

AIM Explorer vs. AIM Collective: What Each Tier Delivers

AIM Explorer — personal membership — is designed for individual travelers whose primary motivation is cultural access and personal enrichment:

• Priority access to experiences through the initial member release period
• A dedicated Experiential Travel Designer managing personalized trip planning, reservations, and complete travel arrangements
• Access to AIM's private digital platform for experience reservations, travel inspiration, and membership management

AIM Collective — corporate membership — targets organizations seeking to replace conventional retreat formats with experience-led leadership and team development programmes:

• Dedicated travel execution support for complex multi-participant itinerary management
• Access to AIM's private app for team planning and collaboration
• Exclusive AIM Collective networking experiences opening from 2027
• Company leaders receive invitations to selected AIM Explorer experiences, enabling participation in the broader member community

The 2027 start date for AIM Collective networking experiences is the most specific forward commitment in the new membership structure — it signals that the corporate membership is partially in build-out mode and that some elements of the proposition will mature after launch rather than being immediately operational.

What AIM's Model Reveals About the Direction of Ultra-Premium Travel in 2026

For the traveler evaluating membership-based travel access in 2026, AIM's approach represents one end of a spectrum that has been expanding steadily as the most affluent traveler segment has exhausted standard luxury product differentiators.

Five-star hotels, business class flights, and Michelin-starred restaurants are, at the spending levels AIM members operate at, table stakes rather than distinguishing features. The differentiation that a platform like AIM is selling is access — to spaces, people, and experiences that are structurally inaccessible to the general public regardless of what they are willing to pay for a standard ticket.

Private museum evenings, King's Chamber access, and sessions with specific individuals (a Die Another Day stunt pilot, a Formula 1 VIP logistics team) cannot be purchased at any price through conventional channels. They require institutional relationships, operational infrastructure, and the specific credibility that a curated group of 8 to 18 participants provides as a host context. AIM's commercial proposition is that it has assembled those relationships and can deploy them repeatedly across a structured membership calendar.

For family offices and high-net-worth individuals evaluating membership — the stated target market alongside corporate organizations — the operative question is whether the specific itineraries on offer correspond to experiences they cannot arrange independently. For most prospective members, the Egypt, Iceland, and Morocco itineraries described contain at least one element (King's Chamber access, Abdeen Palace dining, the Die Another Day pilot) that would be genuinely difficult to replicate through a personal travel assistant or standard luxury operator.

FAQ: AIM Experience Group Explorer and Collective Memberships 2026

What is AIM Explorer? AIM Explorer is AIM Experience Group's personal membership tier, designed for individuals seeking culturally immersive travel experiences for groups of 8 to 18 guests. Benefits include priority experience access, a dedicated Experiential Travel Designer, and access to AIM's private digital platform for reservations and membership management.

What is AIM Collective? AIM Collective is AIM Experience Group's corporate membership tier, designed for organizations that want to use travel for leadership development, executive retreats, client programmes, and team building. Members receive dedicated travel execution support, access to AIM's private app, invitations to AIM Collective networking experiences from 2027, and company leader invitations to selected AIM Explorer experiences.

What experiences does AIM Experience Group offer? Confirmed AIM experiences include: a private evening at the Grand Egyptian Museum and access to the King's Chamber at the Great Pyramid of Giza; an Iceland helicopter flight with the stunt pilot from Die Another Day; a Morocco programme combining Atlas Mountains ballooning, Jardin Majorelle access, and dining at Dar Yacout; and a Europe motorsport experience at the private Anneau du Rhin circuit in France with Formula Renault cars. Upcoming itineraries include Paris champagne cellar events, Vienna opera dining, and Ferrari driving through the Swiss Alps before a helicopter trip around Mont Blanc.

Who leads AIM Experience Group? AIM Experience Group was co-founded by Andrey Makiyevskiy. The senior leadership team includes COO Ian Kidd (formerly of The Savoy, Claridge's, and Mandarin Oriental Paris), Director of Business Development and Member Community Rae Etherington (luxury hospitality and Formula 1™ VIP events), and Head of Experiences and Strategic Partnerships Prudence Stubbs (Caprice Holdings, Corinthia London, Shangri-La London).

---

Related Travel Guides

• Luxury Travel Trends 2026: Members Clubs, Private Access, and the Experience Economy
• Egypt Luxury Travel 2026: Grand Egyptian Museum, Giza, and What Private Access Actually Means
• Morocco Private Travel 2026: Marrakech, the Atlas Mountains, and Beyond the Resort Circuit